«Artisanal» and «natural.» “With probiotics” and “sugar free”. «With superfoods» and «with whole grains.»
What really lies behind the words that dazzle the windows of shops and café menu of healthy food? Are chia seeds and gluten harmful?
Is it worth paying more for ecologically clean and organic products?
We decided to understand and rid the truth of a healthy life from marketing husk.
Artisanal / Artisanal / Handicraft / Rustic
A term that comes from French cuisine. “Artisan” is a peasant, in this case selling fruit from his own garden or vegetable garden.
In a broad sense, the term refers to everything that is done in the traditional way and grown on the earth, in limited quantities, and not in mass production: it can be not only apples and cucumbers, but also bread, olive oil, and so on. Approximately the same meaning is the English word craft — short-circuited, author-made, hand-made.
But craft beer is most often beer, and wine is artisanal. We quote Jamie Oliver: “For me, the craft product makes sense if I know the name of the person who made it.
I am going to get a cabbage to the farmer, but I do not take it out of the supermarket on the trolley. ”
At best, «natural» products do not contain artificial colors, flavors and other synthetic substances.
But since the appearance of this term on the packaging not regulated in any way, then all of the above may be present.
Besides, nobody knows how oranges or tomatoes were grown in an environmentally friendly manner, from which they squeezed out natural juice. «Natural» is at best. «unharmful«, But not always» useful «: for example, white sugar or refined vegetable oil — can also be considered as natural products.
Organic, ECO, BIO / Organic / Environmentally friendly product
For a resident of Europe, the presence of these words on the package automatically indicates that the product has an environmental safety certificate.
International agencies that have the right to give certificates of this kind impose clear requirements on the product at all stages of its production: monitoring of soil condition, lack of pesticides and mineral fertilizers, nutrition control, grazing and keeping animals, right up to the final product packaging, which should not contain any artificial compounds, including nanoparticles (yes, nanotechnologies are not considered organic!). Getting bio-certificate — business costly and strictly voluntary. But for Western manufacturers, this is an opportunity to grab your piece of the market for ecological products. In Russia, however, lack of clear standards and the narrowness of the market for such products, manufacturers are in no hurry to spend money on getting the coveted badge, and the concept of «organic» is easily replaced by the term «Farmer» (which, of course, is not the same thing).
Therefore, most of the «organic» products on our shelves are of foreign origin and they are 2-3 times more expensive than domestic counterparts.
So is it worth spending more? Scientists believe it is worth.
For example, an obvious chain that few traced in relation to meat and products from it (sausages, ham, sausages and so on.): if animals are alive not stuffed with antibiotics, then their meat, entering the human body, does not lead to the growth of bacteria resistant to bactericidal preparations. The same goes for artificial dyes and preservatives — their absence, for example, in sausage, substantially reduces the risk development allergies.
That is a chance lead a healthy lifestyle or get better when taking modern medicine in humans will be much higher.
A study published in the British Journal of Nutrition in 2016 showed that organic dairy products contain 50% more omega-3 acids that can regulate the functioning of blood vessels and the heart.
Organic fruits and vegetables have a higher concentration of nutrients: in carrots — 1.5 times more beta-carotene, in tomatoes — 20% more lycopene.
The term «superfoods» entered our lexicon recently: it means fruits, sprouts, seeds, which have a super-concentration of useful substances.
As a rule, this wonder food has a beautiful legend (for example, chia seeds Maya tribes were used as a concentrate of youth), an exotic name (asaya berry, goji fruit, spirulina alga — sounds!) and comes to us from all sorts of remote tropical places — Central America, Equatorial Africa, Cape Verde Islands. Today, an entire industry has already formed around superfoods, promising to solve all the problems of the day with these expensive natural “pills”: fill body protein and energy, protect from the effects of harmful radiation, reduce weight, build muscle … How much truth is there in this? According to Cancer Research UK the prefix «super» in this case is no more than marketing.
Yes, goji berries have a high concentration of vitamin C — but no more than lemons. Chia seeds in terms of the content of beneficial fatty acids are quite seriously inferior to fish oil.
On the other hand, such a «vegetable feed» can be a great help for vegetarians.
A healthy and balanced diet with the content of superfoods — to reduce the risk of developing many diseases.
But it is unlikely that any superfood will be a panacea.
therefore World Health Organization (WHO) Carefully considers superfoods as “products that are potentially useful for the body in the absence of individual intolerance.”
Probiotics are live bacteria that are commonly found in unpasteurized dairy products, fermented products and special bio-additives. It is believed that they normalize the work of the intestines, cope with dysbiosis, simultaneously ridding the body of toxins and restoring immunity. The concept is relatively new — only in 2002 the World Health Organization introduced the term to the official scientific lexicon.
However, scientists still can not come to a common opinion, whether probiotics survive in the aggressive environment of gastric juice, before embarking on «work» in the intestine.
Committee on Dietary Products, Nutrition and Allergies European Food Safety Authority (EFSA) It does not recommend that probiotic-fortified foods be included in the diet of children under 7 years of age.
Since the babies’ own bacterial background has not yet formed, the probiotics implanted in his body will be more likely to harm him than to benefit him.
And by the way, yogurt and kefir are not considered «Functional fermented products» and if they contain probiotics, in too small quantities that they have any therapeutic effect.
Much more probiotics in sauerkraut, pickled apples and pickled cucumbers.
The inscription on the packaging means only that refined sugar is not added to the product. And it does not guarantee the absence of other sweeteners, like honey, syrups from agave, Jerusalem artichoke or brown rice.
Thus, a product with a “sugar free” label can contain no fewer calories than its counterparts.
It is also worth considering that fruit bars and other «natural» candies a priori include fructose, therefore even in sugar-free versions of such «healthy» sweets at least 15 g of natural sugars per 100 g of product.
Gluten was declared almost a plague of the XXI century. Gluten-free products devote entire supermarket shelves and sections of the menu of restaurants. Although essentially gluten — this is just a general concept that designate specific proteins of cereal plants, such as barley, oats, rye and wheat.
Also known as «gluten» — it is this protein complex that gives «strength» to the flour, makes the bread fluffy and allows the dough to rise and keep its shape. Sad but true: by data WHO in Europe the number of people suffering gluten allergy, only in the last 10 years has grown by almost 7%, this percentage is especially high in children.
The surge in popularity of the gluten-free diet is also fueled by the fact that the refusal of baking and muffins contributes to harmony. However, if you are not allergic to this type of vegetable protein, doctors do not advise to exclude cereals from the diet completely. After all, besides gluten, cereals include the entire set of elements necessary for normal functioning body systems: vitamins, enzymes, fats, carbohydrates, proteins.
Of course, eating a sweet muffin is unlikely to benefit you, but cereal toast with avocado for breakfast is definitely not a disaster.
The repetition of the lessons of biology at school: grains of cereals (wheat, rye, oats, rice and barley) are seeds. And each seed consists of several parts: the germ, endosperm (nuclei) with germ and protective shell (bran). Wheat flour of the highest grade (extra) is the grain from which everything except the central part of the endosperm was cleaned.
And at the same time, together with the husk, they sent vitamins PP, E, B1, B2, which increase the efficiency of the body and regulate metabolism. The endosperm is basically starch, which gives little to the body except empty calories.
The logical conclusion: bread with whole grains is healthier.
But do not be deceived by the fact that choosing bread on a supermarket shelf «With whole grains», «wholegrain», «cereal» and so on You are guaranteed to get a vitamin recharge.
According to GOST 25832-89, which regulates domestic bread production, “bread with bran” must contain at least 5% of whole grains, EU standards whole grains are at least 4% whole grains. The rest is the same refined flour.
Look for the words “100% wholegrain” on the package, but rather read the label carefully, which indicates the exact ratio of flour of different grades.
And by the way, whole-grain bread, by definition, cannot be gluten-free.
The REMIT Organic series is a modern unique meat product in the trend of proper and complete nutrition and healthy lifestyle (HLS).
The main idea of the project: 100% natural, the strictest quality control and the amazing taste of healthy meat products.
— Low Fat Products (Chicken Original Sausages)
— Pure composition without E additives, dyes and flavors
— With a short shelf life (without preservatives).
The REMIT Organic product line includes 6 products.